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Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. We aren’t going to discuss the design implementation details (e.

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where the search box should be placed) as it has already been done in a number of articles; instead we focus on the — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information. Please notice that you might be interested in the usability-related articles we’ve published before: In order to use the principles properly we first need to understand how users interact with websites, how they think and what are the basic patterns of users’ behavior.

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Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at. Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click - Wordpress Website Designer Mill Valley, CA.

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If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.

Users don’t read, they scan. Notice how “hot” areas abrupt in the middle of sentences. This is typical for the scanning process. Very simple principle: If a website isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the website and search for alternatives.

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Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one. Instead users satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked.

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It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing billboard, then design great billboards.” Users want to be able to control their browser and rely on the consistent data presentation throughout the site.

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If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B (Bay Area Web Design Company Mill Valley, CA). A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.

claims to be “beyond channels, beyond products, beyond distribution”. What does it mean? Since users tend to explore websites according to the “F”-pattern, these three statements would be the first elements users will see on the page once it is loaded. Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer (Website Design Company Mill Valley, CA).

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Once you’ve achieved this, you can communicate why the system is useful and how users can benefit from it. People won’t use your web site if they can’t find their way around it. In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal.

First-time visitors are willing to , not filling long web forms for an account they might never use in the future. Let users explore the site and discover your services without forcing them into sharing private data. It’s not reasonable to force users to enter an email address to test the feature.

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Stikkit is a perfect example for a user-friendly service which requires almost nothing from the visitor which is unobtrusive and comforting. And that’s what you want your users to feel on your web site. Apparently, Mite requires more. However the registration can be done in less than 30 seconds — as the form has horizontal orientation, the user doesn’t even need to scroll the page.

A user registration alone is enough of an impediment to user navigation to cut down on incoming traffic. As websites provide both static and dynamic content, some aspects of the user interface attract attention more than others do. Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.

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Focusing users’ attention to specific areas of the site with a moderate use of visual elements can help your visitors to get from point A to point B without thinking of how it actually is supposed to be done. The less question marks visitors have, the they have and the more trust they can develop towards the company the site represents.

Modern web designs are usually criticized due to their approach of guiding users with visually appealing 1-2-3-done-steps, large buttons with visual effects etc. But from the design perspective these elements actually aren’t a bad thing. On the contrary, such as they lead the visitors through the site content in a very simple and user-friendly way.

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The site has 9 main navigation options which are visible at the first glance. The choice of colors might be too light, though. is a fundamental principle of successful user interface design. It doesn’t really matter how this is achieved. What matters is that the content is well-understood and visitors feel comfortable with the way they interact with the system.

No cute words, no exaggerated statements. Instead a price: just what visitors are looking for. An optimal solution for effective writing is touse short and concise phrases (come to the point as quickly as possible),use scannable layout (categorize the content, use multiple heading levels, use visual elements and bulleted lists which break the flow of uniform text blocks),use plain and objective language (a promotion doesn’t need to sound like advertisement; give your users some reasonable and objective reason why they should use your service or stay on your website) The “keep it simple”-principle (KIS) should be the primary goal of site design.

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Strive for simplicity instead of complexity. From the visitors’ point of view, the best site design is a pure text, without any advertisements or further content blocks matching exactly the query visitors used or the content they’ve been looking for (Web Design Companies Mill Valley, CA). This is one of the reasons why a user-friendly print-version of web pages is essential for good user experience.